How-to Guide

How Sponsor Mole works

Sponsor Mole does four jobs, in roughly this order:

1. Finds the right person. You give it a brand; it finds who handles sponsorships there, with a verified work email and LinkedIn where they exist.
2. Works out what to pitch. It researches what the brand is doing right now and turns that into specific angles, rather than "I love your product".
3. Writes the pitch. Built on one chosen angle, in your voice, with your proof.
4. Keeps you honest afterwards. The tracker remembers who you contacted, when to follow up, and when a quiet brand is worth another try.

The single highest-value thing you can do first is Train your Mole. Everything it writes about you is grounded in what you put there, so ten minutes on that form improves every pitch afterwards.

Contact search

Two ways to search, both from Contact search:

• By brand. Type a brand name. Your Mole works out who owns sponsorships or influencer marketing there and returns the best matches with titles, LinkedIn profiles and verified work emails.
• By name. If you already know who you want, search their name and the company to get their verified work email.

Big brand, or a brand owned by someone bigger

Sponsorship decisions often sit with a parent company, so a search for a sub-brand may return contacts at its owner. That's deliberate — pitching the person with the budget beats pitching the brand page.

If a contact is wrong

Use Report an inaccurate contact on the contact. Tell us what was off — bounced, left the company, wrong role — and the search credit goes straight back. You can do this up to 10 times a month.

History & saved work

Every search you run is saved automatically under History, grouped by brand. Each brand card holds the contacts you found, any research you ran, and any pitches you generated — so a brand you looked at three weeks ago is one click away, with no credit spent to look again.

From a brand card you can jump straight back into a contact search, run research, or add the brand to your tracker.

If a brand isn't relevant, hide it and it stops appearing in suggestions and your weekly email.

Train your Mole

In Account → Settings → Train your Mole. This is the profile every pitch is written from, and it matters more than any other setting.

Which box does my $5M in GMV go in?

Always mention. A credential you want in front of every brand belongs there — put in something like over $5M in lifetime GMV on TikTok and it will be worked into each pitch, usually next to your proof where a number like that lands hardest. Put it only in Additional context and it will appear sometimes, because that field is background rather than an instruction.

Keep Always mention to one line. Two or three competing claims dilute the pitch and start fighting the angle for space.

Profiles

Most people never need these. If you only pitch for one channel or one brand, the account you already have is the only profile you need and you can skip this.

Profiles are for when you have separate assets or properties you pitch differently — a main channel and a second one in a different niche, a podcast alongside a YouTube channel, a personal brand alongside a business. Up to five, in Account → Settings → Profiles.

Each profile is its own pitching identity. It has its own connected channel, its own niches, and its own Train your Mole context — so research and pitches come out in the right voice for the right audience instead of averaging your properties together.

Switching

Whichever profile you are in is the one your searches, research and pitches are written from, and it is named at the top of the Account menu with its channel’s picture, so you can tell at a glance. Switch in Account → Settings → Profiles.

A new profile starts empty

Deliberately. The only two things carried over are the ones that are facts about you rather than about the property: where you look for brand contacts, and the name you sign off pitches as. Everything else — the channel, the niches, the context — is what makes it a separate profile, so you fill it in for whatever that profile represents.

Weekly emails

A profile gets its own weekly research email once it is actually set up, meaning it has a channel connected or context written. Blank profiles do not email you. Each one has its own switches on the Weekly emails page, so you can have research for one property and not another — the page names which profile you are changing.

Removing one

Removing a profile leaves its work alone. Saved contacts, research, pitches and deals keep their tag and simply stop being offered as a filter — they are your work, and a tidy-up of your profile list should not bin them.

Brand research & pitch angles PRO

Research a brand and your Mole comes back with up to five pitch angles, each built on something specific and checkable it found. They come in a fixed order so you learn where to look:

Every angle is anchored to a real finding with a source link, so you can read the thing it came from before you pitch it. If the research is thin for a brand, you'll get fewer angles rather than invented ones.

Pitch something custom

Below the researched angles there's Pitch something custom. If you know something your Mole didn't dig up — a launch, a campaign, a moment, or just the direction you want to take — type it there and the pitch is built on your angle, with the research still supplying the supporting detail. Your angle leads; it doesn't get swapped for one of ours.

The "Why now?" box underneath is optional. It's worth filling in when how you know matters, or when the timing is the point.

Writing your pitch PRO

Pick an angle and your Mole writes two versions:

• Influencer pitch — a sponsored video or integration on your own channel.
• UGC pitch — content the brand publishes on its own channels and paid ads.

They're genuinely different pitches, not the same email retitled. The influencer version offers your audience; the UGC version offers the work, because a UGC buyer isn't paying for your reach.

Placeholders are deliberate

Where you see [SCREENSHARE: "video title"] or a bracketed instruction, that's a stage direction for you, not a mistake. Your Mole won't invent a video you didn't make or a result you didn't get — it leaves you a marked slot to drop the real thing into.

UGC deliverables are licensed, never owned

The UGC pitch always frames usage as a term-limited licence — "licence to run across your site, socials and paid ads for X months" — and leaves the X for you to negotiate. It will never offer a brand ownership of your footage. Handing over perpetual rights to your own work is the most expensive thing you can accidentally concede in a first email.

Changing something

Use Change something first to adjust wording, length or emphasis. If you want the pitch to be about a different thing entirely, that's a new angle rather than a tweak — use Pitch something custom.

Sending & following up

Step 3 of the pitch flow is Prep outreach: the subject line, the email, the contact's verified address, and what to do if they don't reply.

Record it as a video pitch

Before you send anything, read your script on camera, screen-sharing the video or post it refers to. Keep it under two minutes. Your phone is fine — or use a tool like Tella (affiliate) or Loom. Don’t read it word-for-word: the script is your outline, so speak naturally.

Why a video pitch? Brands are inundated with terrible AI slop email pitches right now. A short, specific video pitch is the best way to cut through the noise and get a response.

Tell your Mole when you've sent it

Hit "I've sent it" on that step. This is the one thing worth not skipping, because it does two jobs:

• Starts your follow-up reminders — day 5, 11, 18 and 32 after the pitch.
• Keeps the brand on your tracker whether or not they ever reply, so you have a record of everyone you've contacted rather than only the deals that landed.

Logging a pitch you sent a while ago

Open the deal and fill in Pitch sent/Inquiry received in the Timeline. It takes the real date, so a pitch you sent three weeks ago picks up its schedule from then rather than from today. A card that's waiting on that date says so.

Email deliverability

A pitch that lands in spam is worse than one you never sent — you think you are waiting on a reply that was never read. Corporate mail filters have got considerably stricter, and a first email from a sender nobody at the company recognises is exactly what they are built to catch. A few habits keep you out of the junk folder.

Test your own domain first

Before you send anything at scale, run your sending domain through MXToolbox’s deliverability check. It tells you whether your SPF, DKIM and DMARC records are set up properly and whether your domain appears on any blocklist. If those records are missing or wrong, nothing else on this page will help — filters are judging your domain before they read a word you wrote.

One link, and nothing else

Every link and every image is another thing for a filter to weigh, and a first-contact email stuffed with both looks like marketing because it is shaped like marketing. We recommend a single link, pointing at your organic work — the video, the post, the piece that proves you make the thing you are claiming to make. One link that earns the click beats five that dilute each other.

This is also why the pitches Sponsor Mole writes are plain text with no images. It is not a limitation; it is the format most likely to arrive.

Do not attach your media kit

However good it is, leave it off the first email. Many corporate mail systems block attachments from unknown senders outright, and some quarantine the whole message rather than stripping the file — so the attachment does not just fail to arrive, it takes your pitch with it. Nothing bounces and nothing tells you.

Why we push video pitches

Everything above is about surviving a filter, which is a low bar to clear and a poor way to stand out. Brands are inundated with AI-written email right now. A short video of you talking about their actual campaign is the thing that gets a reply — see Sending & following up for how we suggest recording one.

The deal tracker

Available on every plan, because dropping the ball on admin costs more deals than bad pitching does. Each deal moves through eight stages — pitch, negotiate, contract, concept, production, feedback, live, invoice — plus four ways to finish: Deal Completed, Fell Through, Circle Back, Brand Ghosted.

Next action

Every card shows one Next action with a date, and the board and reminder emails always agree with it. Late items are flagged; a card waiting on a date you haven't entered says which date it needs.

Follow-ups

After a pitch: day 5, 11, 18 and 32. After an invoice: 5 days, then 3, then a nudge a week before it's due. Mark one Done and the next is scheduled.

Logged one by mistake? Undo last sits next to Done. It puts the count back, removes the extra pitch it counted, and recalculates from the original date. It stays available even after you've dismissed the reminder or moved the deal on.

When a brand goes quiet

Move the card to Brand Ghosted. After 60 days it comes back with "Re-pitch this brand" and a button to research a fresh angle. No answer isn't a no, and two months is usually long enough for whatever was going on at their end to have changed.

Contracts and paperwork

Upload a contract and your Mole reads it, pulls out the dates, fee, exclusivity and usage terms, and fills in the Timeline for you. Exclusivity and paid-usage windows are tracked from your go-live date, so you can see when a term actually expires rather than guessing.

Bringing in an existing pipeline

Already tracking deals in a spreadsheet? Import a CSV from the tracker — you'll get a preview of what will be created before anything is written.

Sponsor suggestions PRO

Suggest brands for me to pitch proposes brands that fit your niches and have a real track record of paying creators. Suggestions avoid brands you've hidden, and won't recommend a brand a creator is already working with when we can tell.

The more complete your profile, the better this gets — it's reading your niches, your context and your audience, not just a category.

Weekly research emails PRO

Once a week your Mole does the digging on its own and emails you brands worth pitching, with the angle already worked out and the contact attached. It is the same research you would get by sitting down and asking for it — it just arrives without you remembering to.

What is in it

Three sections, each with its own switch, on the Brand research page:

• Suggested sponsors — brands picked from your niches, keywords and search history. This one needs niches to work: with none saved there is nothing to suggest from, and the switch says so rather than silently sending you an empty email.
• Live campaigns on YouTube — brands actively sponsoring creators in your niche right now, which is the shortest path to a yes: they have already decided to spend.
• Activity recap — your recent searches and deal alerts, and what is waiting on you in the tracker.

One per profile

Each profile gets its own weekly email with its own switches, written from that profile’s niches and channel — so a podcast and a YouTube channel are researched separately instead of averaged together.

What it will not send you

Off-limits topics from Train your Mole never appear, and neither do brands already in your tracker — the email is for brands you are not yet talking to.

Every brand in it is a link straight into the product: pitch it, explore other angles, or tell your Mole to stop showing you that brand.

Deck builder PRO

The moment a brand says “send me something”, this is what you send. It turns what you and the brand actually discussed into a proper proposal deck — the brand’s goals, what to expect, packages and pricing, how success gets measured, and how to reach you.

Feed it the conversation, not a form

The best input is a transcript of your call with the brand, or the email thread. Paste it in whole. Notes work too: what they said they want, budget hints, deliverables you discussed, deadlines.

The more of the real conversation goes in, the less the deck reads like a template — it argues back with what they told you they were trying to do, in their words, which is the part a generic media kit can never do.

What you get back

A finished deck you can download as a PDF or a PowerPoint — the PowerPoint opens in Keynote and Google Slides too, so you can change a line without coming back here.

If something needs changing, use Want changes? and say what. Revisions are unlimited.

Attach it to the deal

From the proposal itself you can attach it to a deal in your tracker, which is where a proposal stops being a file in your downloads folder and becomes a deal you are actually tracking. If a deal for that brand is already open, it is offered by name.

Post-campaign reports

The other half of the job: wrapping up a finished campaign with the posts that went live, the numbers they did, and a pitch for the next activation while the results are still warm. If you built the proposal here, the goals it was sold on fill themselves in — so the report is judged against what was actually agreed.

You don’t fill in a form

Paste everything you have into one box, in any order: the analytics export, the email thread, DMs, your own notes, the links to what went live. Your Mole reads it, fills the report out, and tells you plainly what it still needs — the numbers, a link, whatever is missing.

Everything it worked out is then editable, because a sort that guessed wrong should cost you seconds, not turn up in a deck you were about to send.

Screenshots are the exception, and worth the minute they take. Drop one on each post, and add any comments or DMs worth showing. Nothing proves impact like someone else’s words, and a picture of a Reel and a picture of a DM look identical to a machine — so those you place yourself.

You can ask your AI assistant for one too: paste the same pile into the chat and it will come back asking for whatever is missing, then hand you a link to the finished report.

Plans, credits & billing

Search credits

Credits reset each billing month, on your own billing date rather than the 1st. Opening something from your History never costs a credit — only a fresh live search does. A reported bad contact is credited straight back.

Changing plan

Change plan from Account → Settings → Manage subscription. You’ll see the exact figures before you confirm.

• Upgrading takes effect immediately. You're charged once: the new plan's price, less credit for the unused part of the plan you're leaving.
• Your billing date moves when you upgrade — you're starting a fresh term, so your next payment is a full month or year from the day you upgrade. The confirmation screen tells you the new date.
• Downgrading takes effect at your renewal date. Nothing is charged today and you keep everything on your current plan until then. There's no refund for the part of the term you've already paid — you keep the plan instead.

Launch and promotional pricing applies to new subscriptions. An in-app upgrade is charged at standard plan pricing, so if you signed up on a promotion and want it carried over, email mole@creatorwizard.com before upgrading and we'll sort it out.

Invoices, receipts and your card live in the billing portal, reached the same way.

Team PRO

Give up to two other people their own sign-in to your account — a manager, an assistant, an agency contact. In Account → Settings → Team. They get their own magic-link sign-in with their own email address; you never share your login.

Add someone and we email them a link to get in. If that email does not arrive, they can enter their own address on the normal sign-in page and we will send them a fresh one.

What they can do

Everything the work needs: contact search, brand research, writing and editing pitches, the deck builder, and the full deal tracker. From your account, so their research and their deals land on your board rather than in a copy of it.

What they cannot do

Those controls are not greyed out for them — they are simply not shown, so nobody clicks something that was never theirs.

Credits

Searches a team member runs come out of your monthly credits. There is one pool per account, not one per person.

Removing someone

Immediate. Their access is cut off on their very next click, not at the end of their session — you do not have to wonder how long a sign-in stays alive. Their work stays on your account.

Team rides on your subscription: if the account stops being Pro, members cannot sign in until it is again. You can still remove them while it is on Standard, so nobody is stranded on your account with no way to clear them.

Your AI assistant PRO

You can connect your Mole to an AI assistant and just ask it for things in plain English. It is the same account, the same credits and the same tracker — a second door into the product, not a copy of it. Anything you do through the assistant shows up in the dashboard, and anything you do in the dashboard is there when you ask.

Set it up in Account → Settings → AI / MCP. Add the link it gives you as a custom connector, and your assistant will bring you back here to approve it.

Finding brands worth pitching

• Who should I be pitching right now?
• Find me sponsor leads in my niche
• Research Hostinger and give me pitch angles
• What do we already know about Bose?
• What did my Mole turn up this week?

What we already know is free and instant — it reads research your Mole has already done rather than running it again.

Getting the contact

• Find me the right person to pitch at Hostinger
• Who buys creator sponsorships at Bose?

This is the one that spends a search credit, exactly as it does in the dashboard. Your assistant is told to confirm before repeating it and never to run it down a list of brands — but it is worth knowing that is the expensive one, so you can ask deliberately.

Writing the pitch

• Write me a pitch for Hostinger
• Draft the pitch for that second angle

Building a proposal from a call

This is the one worth knowing about. When a brand says “send me something”, you do not have to come back to the dashboard — paste whatever record you have of the conversation straight into your chat and ask. There does not have to have been a call: a transcript, an email thread, DMs, your own notes, or just telling it what they asked for all work.

• Here's the transcript from my call with Bose — build me a proposal
• Build a proposal from this email thread, packages at $5K / $10K / $15K
• They want two videos and a newsletter mention by March — make me a proposal

It comes back with a link straight to the finished deck, so you can open it in one click rather than going to look for it.

Your Mole reads it for what was actually agreed — goals, deliverables, timings, numbers — and builds the same deck the Deck builder makes, with a PDF and an editable PowerPoint. Tell it your package prices in the same sentence and they come out that way; it is not guessing at your rates. The assistant hands you back the link when it is done.

The assistant does not write the proposal and must not summarise your transcript into one — it passes the transcript to your Mole and your Mole builds it. That is the difference between a deck grounded in your channel, your niches and your proof, and a nicely-worded document that knows none of that.

Wrapping up a campaign

• Here's everything from the Spiffy campaign — build me the report
• Campaign's done. Analytics below, plus what the client said. Make the recap

Paste the lot and it will tell you what it still needs before it builds anything — it will not invent a number to fill a gap. See Deck builder.

Running your pipeline

• What should I do today?
• What deals do I have open?
• Add Hostinger to my tracker
• Add Bose at the negotiation stage
• I sent the Hostinger pitch
• I followed up with Bose today
• Move Hostinger to signed
• What pitches have I sent, and what angle did I use?

What should I do today? is the same to-do list your Mole computes for the dashboard: which pitches are due a follow-up, which deals have gone quiet, what is waiting on you.

If you have several profiles

• Which profile am I in?
• Switch to my podcast profile

Worth asking before a batch of work. New deals, research and pitches are tagged with whichever profile is active, and the assistant works from the same one the dashboard does. See Profiles.

Two things to know

There is a fair-use ceiling on how much you can run through the assistant in a day. It is set well above what anyone working normally will reach; it exists so an assistant left looping cannot quietly burn through your credits or our research budget.

Contact details are licensed for your outreach only, and must not be used to train an AI model. That is the same rule as in the dashboard — it is restated here because an assistant is a place where it would be easy to forget.

Sharing with your coach

If you work with a Wizard’s Guild coach, you can let them look at your account so they can review your pitches and your pipeline with you rather than asking you to screenshare it. It is off unless you turn it on, and you can turn it off again at any moment.

How to turn it on

1. Open the Account menu, top left.
2. Choose Get help, then Coach access.
3. Flip the switch on.

What your coach can and cannot do

• They can read your brand research, saved pitches, contact history, deal tracker and profile.
• They cannot change, add or delete anything — not a deal, not a note, not your profile.
• They cannot spend your search credits, or run a contact search or brand research on your account.
• They cannot send an email as you, or see or touch your plan and billing.
• They cannot turn this setting on, extend it, or grant it to anybody else. Only you can.

Turning it off

Flip the switch back. Any session your coach already has open stops working on their very next click, not when it happens to expire — so switching off is immediate rather than eventual. Turning it on again later starts a fresh grant; it does not revive the old one.

Where contact data comes from

Business contact details in Sponsor Mole are licensed from Apollo.io and are limited to work contact information for brand-side staff whose job involves sponsorships. We don't buy consumer data, and we don't sell or share anything.

Contacts are licensed for your own outreach. Please don't redistribute them, feed them into a separate list product, or use them to train an AI model.

If someone asks not to be contacted, they can remove themselves at mole.creatorwizard.com/opt-out. That removal is permanent and is applied everywhere in the product, including to contacts already saved in your history.